FileFreightFileFreight vs Sellfy: flat-fee delivery vs the all-in-one creator store
Sellfy and FileFreight look alike on the surface: both charge a flat monthly fee with 0% transaction fees. The difference is scope. Sellfy is an all-in-one creator store — storefront, checkout, email marketing, digital and physical products, even print-on-demand, all from one dashboard. FileFreight is a single-purpose pipe: secure file delivery plus license keys, with payments going straight to your own Stripe account.
Numbers first, from Sellfy's own pricing page (checked September 2026): Starter $29/month ($22/month on annual billing), Business $79/month ($59 annual), Premium $159/month ($119 annual). Every plan has 0% transaction fees, a 14-day free trial, and a 30-day money-back guarantee. Card processing sits on top — about 2.9% + 30¢, billed by Stripe or PayPal, same as with FileFreight.
The catch: annual revenue caps
| Plan | Monthly (annual) | Annual revenue cap | Overage |
|---|---|---|---|
| Sellfy Starter | $29 ($22) | $10,000 | 2% overage or upgrade |
| Sellfy Business | $79 ($59) | $50,000 | 2% overage or upgrade |
| Sellfy Premium | $159 ($119) | $200,000 | custom pricing talk |
| FileFreight Pro | $19 | none | none |
Sellfy tiers you by revenue, not by features. Cross a cap and you upgrade to the next tier — or pay a 2% overage on everything above it until you do. Sellfy rewards you for filling a tier and penalizes you for sitting at the bottom of one: Starter's effective platform rate is 14.5% at $200/month in sales and 3.5% right at the $833/month cap, then jumps back up the moment you're forced onto Business.
Monthly platform cost at realistic volumes
| Sales/month at $20/sale | Sellfy plan | Sellfy | FileFreight Free | FileFreight Pro |
|---|---|---|---|---|
| 10 ($200) | Starter | $29.00 | $10.00 | $19.00 |
| 42 ($833, Starter cap) | Starter | $29.00 | $41.65 | $19.00 |
| 100 ($2,000) | Business | $79.00 | $100.00 | $19.00 |
| 208 ($4,167, Business cap) | Business | $79.00 | $208.35 | $19.00 |
Break-even math
- Pro vs Sellfy Starter: Pro is $10/month cheaper at every revenue level Starter allows — there is no crossover point. At the $833/month Starter cap, Sellfy's effective platform rate is 3.5% versus Pro's 2.3%, and past the cap you either pay 2% overage or step up to $79/month.
- Pro vs Sellfy Business: $60/month cheaper at every volume Business allows. The gap only matters if you don't use what Business adds.
- Annual billing: Sellfy Starter drops to $22/month on annual billing — Pro's $19 is still cheaper, by $36 a year.
- Free vs Sellfy: FileFreight Free wins on platform fees until about 58 sales of a $20 product per month ($1,160 in revenue) — past that, Sellfy Starter's flat $29 beats 5%.
Who should stay on Sellfy
- You want the whole store in one box. Sellfy's storefront means you don't need a website at all — embeddable buy buttons if you do have one. FileFreight delivers files and issues license keys; your storefront lives elsewhere.
- Email marketing matters to you. Built-in email is part of Sellfy (2,000 credits a month on Starter, more above). With FileFreight you pair a separate email tool.
- You sell physical products or merch. Sellfy handles digital downloads, subscriptions, physical goods, and print-on-demand from the same store. FileFreight is digital downloads only.
- You want a migration service. Sellfy's Business and Premium plans include product migration (they upload your catalog for you). Migrating to FileFreight is manual: recreate each product by hand.
- Upsells and cart recovery drive your revenue. Product upsells, cart-abandonment emails, and affiliate management come with Sellfy's higher tiers. FileFreight has none of these.
Honest caveats if you switch to FileFreight
- No storefront, no email, no upsells. Files delivered, licenses issued — that's the product.
- No importer from Sellfy. Manual recreation per product: name, price, file, download and license settings.
- 500 MB file cap per upload; Sellfy allows larger files.
- Taxes are yours either way. Neither platform is a merchant of record — with Sellfy, payments go straight to your own Stripe or PayPal account, so tax responsibility stays with you on both. Sellfy offers VAT and tax settings; it doesn't take on filing liability.
- Not a Shopify app. Sales happen on hosted FileFreight checkout and buy links, not inside Shopify.
Frequently asked questions
What does Sellfy charge per month?
Starter $29/month ($22 on annual billing), Business $79 ($59 annual), Premium $159 ($119 annual). All plans take 0% transaction fees; card processing (~2.9% + 30 cents) is billed by Stripe or PayPal on top. Each plan has an annual revenue cap ($10k / $50k / $200k) with a 2% overage fee above it until you upgrade.
When is FileFreight Pro cheaper than Sellfy?
On platform fees, always: $19/month flat versus Sellfy Starter’s $29 at every revenue level Starter allows, and $60/month less than Business. The honest tradeoff is features — Sellfy bundles a storefront, email marketing, physical products, and print-on-demand; FileFreight does file delivery and license keys only.
What happens if I exceed Sellfy’s annual revenue cap?
You’re expected to upgrade to the next tier. If you don’t, Sellfy may charge a 2% overage fee on revenue above the cap until you upgrade.
Does FileFreight import products from Sellfy?
No. Migration is manual — recreate each product (name, price, file, download and license settings), which takes a few minutes per product.
Is either platform a merchant of record for taxes?
No. With Sellfy, payments go straight to your own Stripe or PayPal account, so tax responsibility stays with you — the same as FileFreight. Sellfy provides VAT and tax settings, not filing liability.
Sources
- Sellfy pricing page — plans from $22/mo, 0% transaction fees, 2% overage above caps, 30-day money-back (checked September 2026)
- Dodo Payments: Sellfy alternatives — tier table verified against Sellfy’s own pricing in September 2026 ($29/$79/$159 monthly, $10k/$50k/$200k caps)
- Sellfy blog: Gumroad pricing — Starter $29/mo ($22 annual), 0% fees, email credits, payments direct to own Stripe/PayPal
- CartMango: Sellfy vs SureCart — feature list incl. subscriptions, print-on-demand, 75,000 creators
Pricing last checked September 2026.
Ready to try FileFreight? The free plan is $0 a month with a 5% per-sale fee — no card required. Upgrade to Pro ($19/month, 0% fees) whenever the math says it pays for itself.